Retro Odell Brewing Co Beer Label Set 90 Shilling Easy Street Wheat Cutthroat Porter Pale Ale Fort Collins Colorado 🍺 teal_green_figurines when you hold a piece

when you hold a piece of printed ephemera like this

The artisans who ran these presses were craftsmen in the full sense of the word

Victor Vasarely

What makes this particular ornament interesting as an artifact of that moment is the way it straddles the line

Chromolithography is a stone-based planographic printing process in which each color requires its own flat limestone plate

Retro Odell Brewing Co Beer Label Set 90 Shilling Easy Street Wheat Cutthroat Porter Pale Ale Fort Collins Colorado 🍺 teal_green_figurines when you hold a pieceWhat if you could hold the whole early story of a Colorado craft brewery in one set of four labels? Here is a genuine time capsule from the dawn of the American craft beer boom: a complete set of four Odell Brewing Co. beer labels from Fort Collins, Colorado, each carrying a printed OBC 2000 copyright and the flowing facsimile signature of founder brewmaster Doug Odell. The four are the 90 Shilling Colorado Ale, the Easy Street Wheat, the Cutthroat