EL PESO BORICUA Sample Product THE ARTWORK REPRESENTS CULTURE AS

THE ARTWORK REPRESENTS CULTURE AS A WEAPON — KNOWLEDGE

• HAND-PAINTED DETAILS

THE BACK IS THE STATEMENT — A MIXED MEDIA COMPOSITION CENTERED AROUND “LA CUNA DE LOS ARTISTAS

• ROOTED IN PUERTO RICAN CULTURE

EXPERIMENTAL EDGE

EL PESO BORICUA Sample Product THE ARTWORK REPRESENTS CULTURE ASPRODUCT DESCRIPTION A STATEMENT PIECE BORN FROM VALUE, HISTORY, AND BORICUA RESILIENCE. THIS HAND CUSTOMIZED DENIM BUTTON UP MERGES RAW PAINT WORK WITH SYMBOLS OF ECONOMY, IDENTITY, AND CULTURAL WEALTH REDEFINING WHAT HOLDS REAL VALUE. THE FRONT FEATURES EXPRESSIVE HAND PAINTED BRUSHSTROKES, THE ESSENTZIALS WORLDWIDE MARK, AND A VINTAGE PUERTO RICO CURRENCY GRAPHIC REFERENCING LABOR, SURVIVAL, AND THE ISLANDS COMPLEX RELATIONSHIP WITH MONEY AND POWER.