B Brand. Balance. #61 Acne Studios literature simple setting

simple setting

each catalog bridges the reality of the office and how we imagine its alternatives

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B Brand. Balance. #61 Acne Studios literature simple settingFounded in 1996 by Jonny Johansson and three partners, with only 10,000 euros, Acne was first launched as a small advertising and design agency in Stockholm. Acne, an abbreviation for Ambition to Create Novel Expression, is characterized as a creative collective that freely does whatever it wants, just as the name shows. One day, the company produced just 100 pairs of jeans to emerge as Stockholms representative denim brand. In 2006, Acne separated