If Then: How One Data Company Invented the Future by Jill Lepore - Non Fiction - Hardcover Investment author of The 4-Hour Work

author of The 4-Hour Work Week

showing how small design shifts and framing can nudge people toward healthier

With clear meal plans

Esther Perel is a world-renowned psychotherapist and best-selling author celebrated for her insightful exploration of relationships

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If Then: How One Data Company Invented the Future by Jill Lepore - Non Fiction - Hardcover Investment author of The 4-Hour WorkTitle: If Then: How One Data Company Invented the Future Condition: BRAND NEW Format: Hardcover Overview: In If Then, Jill Lepore unravels the extraordinary early history of the data revolution through the rise and operations of the Simulmatics Corporation. Founded in 1959, this little known company mined crowdsourced data, targeted voters, accelerated news cycles, and nudged consumer choicesdecades before the advent of social media, targeted