Joico Blonde Life Violet Shampoo Size:10.1 oz Gives you control over scent

Gives you control over scent intensity by adjusting reed count and flipping frequency

You experience a renewed feel as the formula helps soften the look of roughness and create a more uniform finish

Supports a firmer-looking appearance to promote a visibly contoured look

PATH-3: A proprietary blend designed to target and improve the appearance of discoloration

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Joico Blonde Life Violet Shampoo Size:10.1 oz Gives you control over scentYoull never lose your cool with Blonde Life Violet Shampooa brilliant, brass neutralizing cleanser, free of SLS SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. BENEFITS: Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair Free of SLS SLES Sulfates Certified PETA