Antique 1930s Fido Brand Citrus Crate Label 🍎 Orosi Tulare County California new_old_stock_print but with the full confidence

but with the full confidence of a man who knows what his product is worth

it is not old Delft

the color palette and the deco lettering all sit comfortably in the 1930s

or museum children's exhibit about postwar American consumer culture

and CIRCUS lands in bold red letters framed by a bright yellow arc

Antique 1930s Fido Brand Citrus Crate Label 🍎 Orosi Tulare County California new_old_stock_print but with the full confidenceA Worried Eyed Puppy Who Has Waited a Century to Be Pasted to a Box Every so often a sheet of warehouse paper turns out to be a small piece of design history that never got to do its job. This is a genuine, unused FIDO Brand lemon crate label, printed for the Orosi Foothill Citrus Association of Orosi, Tulare County, California, and it has spent the better part of a century in a printer's stack rather than on a wooden lemon box. Everything physical