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The ergonomic shape makes it comfortable in hand during long retrieves, and its reliable drag system keeps fish pinned

I creep the jig or work the swimbait as slow as possible and give the bass an easy, high-calorie meal

Meet some of the biggest names in the industry, including professional anglers from the Bass Pro Tour and legendary Bass Fishing Hall of Famers like Jimmy Houston, Roland Martin and Kevin VanDam

Ken Schulte, a heralded passer, moved in at quarterback confronted with a fourth-and-five situation

Best used on a round ball jighead with a steady retrieve, the 10,000 Fish Shimmer Swimmer is versatile and can also be used on swim jigs, spinnerbaits, or even a finesse Carolina-rig or Texas-rig