chatterbait fishing lure Z-Man Tungsten Elite EVO Golden Shiner, 3/8 oz the profile of a jig and the flash of a spinnerbait. CHATTERBAIT FISHING MADE EASY! Underwater

The 1937 catalog listing is shown below

You gotta shop, you got stuff to sell, you want people to come visit you and go fishing, but at the same time you dont wanna get too many people fishing all at once

Apparently my source had it wrong, because at shore lunch today, Cam and Steve made up a batch of what they swore was the real thing, and which they called Chummy Lobster. This consisted of trout boiled in water that had been flavoured with onion skins, and once removed from the water, seasoned with copious amounts of lemon pepper

Further details about some of these components are listed below

If you look closely, you can see a small cave formation in the middle