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How to choose the best kids' bike helmet Here are our recommendations for the key considerations when choosing the best bike helmet for your kid
Rather than relying on traditional advertising tropes, we leaned into Gen Zs preference for absurdity, self-deprecation, and hyper-specific storytelling while using music as a storytelling vehicle to heighten emotional impact and drive shareability
Theyre designed to be fished just under the top, usually a foot or less deep
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